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Updated : Fri, 3 Feb 2012 06:00:00 EST
Microsoft trims about 200 marketing jobs
Redmond, Wash.—As part of a restructuring of its marketing department, Microsoft Corp. has cut about 200 jobs, the company confirmed. Gayle Troberman, Microsoft's chief creative officer, is among those leaving.
Publ.Date : Thu, 2 Feb 2012 11:46:44 EST
Newspaper website traffic increases in fourth quarter
Arlington, Va.Newspaper websites in the fourth quarter of 2011 averaged more than 111 million monthly unique visitors, according to an analysis of comScore data by the Newspaper Association of America.
Publ.Date : Thu, 2 Feb 2012 11:46:45 EST
USPS to again offer QR code discount offer
Washington, D.C.—The U.S. Postal Service, which has been aggressively courting commercial mailers with a variety of promotions, will reprise its 2D barcode promotion first launched last summer.
Publ.Date : Thu, 2 Feb 2012 12:46:45 EST
'WSJ,' 'NYT' introduce new online video initiatives
New York—Both The Wall Street Journal and The New York Times have introduced new online video initiatives.
Publ.Date : Wed, 1 Feb 2012 12:16:50 EST
ABM announces Neal Awards finalists
New York—American Business Media has announced the list of finalists for the 58th Annual Jesse H. Neal National Business Journalism Awards. Hanley Wood led all b-to-b media companies with 17 finalists, followed by Crain Communications Inc.
Publ.Date : Wed, 1 Feb 2012 12:01:46 EST
Digital Advertising Alliance rolls out ad campaign
New York—The Digital Advertising Alliance, a coalition of media and marketing trade associations, introduced an online ad campaign called “Your AdChoices,” designed to educate the public about how to take greater control of online...
Publ.Date : Wed, 1 Feb 2012 11:46:43 EST
Pitney Bowes opens Global Technology Center
Stamford, Conn.Pitney Bowes, continuing its transformation into a customer communications management company, has opened a Global Technology Center in Danbury, Conn. Social ad revenue shows strong growth
New York—Advertising on social sites continues to surge, with Facebook, LinkedIn and Twitter all achieving strong advertising revenue growth year over year, according to a new report by eMarketer.
Publ.Date : Wed, 1 Feb 2012 12:16:51 EST
Facebook is preferred social network of marketing, ad execs
Menlo Park, Calif.—Facebook, fresh off filing for its IPO, appears also to be the preferred social network among marketing and advertising executives, according to a survey by the Creative Group, Menlo Park, Calif.
Publ.Date : Thu, 2 Feb 2012 12:46:43 EST
Lincoln Financial names MacFarland CMO of Retirement Plan Services
Radnor, Pa.—Lincoln Financial Group has named Donna MacFarland CMO of its Retirement Plan Services business. MacFarland was previously marketing director at Lincoln Financial Group.
Publ.Date : Thu, 2 Feb 2012 11:46:43 EST
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